Maldaba are very pleased (and proud) to announce that our latest project, My Contraception Tool (MCT), is now live! Representing an 18-month collaboration with Brook, the Family Planning Association (FPA) and the London School of Hygiene & Tropical Medicine (LSHTM), MCT is a ground-breaking free-to-use web application for contraceptive decision making, sponsored by the Department of Health and featured on the NHS Choices website.
It’s not everyday we can claim a world first, but this is genuinely unique, gathering (anonymous) personal data from users in order to determine their optimum contraceptive method in real-time.
MCT is powered by two pieces of Maldaba software and is an excellent example of their integration. We use Elicia, our online questionnaire-builder to understand the user and personalise their experience. Then we embed Annalisa, our Multi Criteria Decision Analysis tool to show them their preferred options in a single graphical screen. This combination enables researchers to take a massive data set regarding contraceptive options and their various strengths and weaknesses, and to produce in real-time a concise and individualised data set specifically for the current user.
The project has been a collaborative effort between the various organisations, and not without some difficult moments balancing competing priorities and agendas. The result is fantastic and I think we can say it has been a great success to arrive at this point. Of course now the real test comes, as we wait for feedback from the public!